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Dongguan Eifeel Auto Accessories Co., Ltd. was established in December 2013. It is located at No. 51, Xin'an Avenue, Xin'an Industrial Zone, Ludong District, Humen Town, Dongguan City, Guangdong Province. It is mainly engaged in the OEM production and sales of automotive aromatherapy jewelry.

The "Hi-chili" brand was founded in 1998 by ARTESIA GLOBAL LIMITED in the United States. The company has been committed to the development of environmentally friendly aromatherapy products. In Dongguan, a new generation of environmentally friendly aromatherapy products produced by GEL is produced by Eiffel. The aromatherapy products are mainly exported and are mainly exported to Europe, America and the Middle East. Using GEL raw materials and aromatherapy essential oils imported from the United States, combined with modern production technology, in accordance with international safety production standards and environmental protection requirements, we are committed to producing safe, environmentally friendly and healthy automotive aromatherapy products.

In July 2014, Eiffel was authorized by ARTESIA GLOBAL LIMITED in the United States to use the "Hi-chili" brand series in China to make this new car aroma product into China.